Hebrew SeniorLife

Digital Content Specialist

Job ID
Marketing/Public Relations


The digital content specialist will focus on defining and executing Hebrew SeniorLife’s social media strategy to build the brand awareness and reputation of HSL, its health care offerings and senior living communities, and research and teaching programs. S/he can deliver on the brand and marketing potential of social media channels and will collaborate with the marketing and digital teams to align social media content with lead generation campaigns, email marketing, HSL web sites and HSL blogs. The ideal candidate will be creative, enthusiastic, motivated, and self-directed, with excellent organizational and written/verbal communication skills.



• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize service line pages within each platform to increase the visibility of the service line’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Front line response to social media issues create by employees, residents or family members. Monitor for isssues, create recommended response plan, and work with Media Relations     Manager and Chief Communications Officer to execute response.
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with marketing, development communications and the digital team to manage reputation, identify key players and coordinate actions
• Maintain clean, well-segmented marketing contact database
• Write, edit and proofread editorial and promotional content, maintaining editorial standards, including consistent style and voice
• Contribute content for other digital platforms (blog, website, e-newsletters etc.) as part of HSL’s integrated brand and marketing tactical mix
• Correct and size images; maintain design standards per brand guidelines
• Work with Digital Operations Manager to track monthly digital marketing metrics and distill key performance indicators for management
• Ability to present about social media best practices, activities and progress to organizational leadership


• 2+ years working experience in social media marketing or as a digital media specialist
• Proven familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Familiarity with one or more leading email marketing platforms
• Track record of writing for digital media, including but not limited to web copy, blog posts, (landing pages?) and social media posts
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong consulting, writing, editing (photo/video/text), presentation and communication skills
• Adequate knowledge of web design, web development, conversion rate optimization and search engine optimization
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• BA/BS in Communications, Marketing, Business, New Media or Public Relations


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